The Salvation Army Partners With Denver-based Pillow Company to Deliver Sleep Comfort to People in Need Across the Country

Mar 12, 2024 | by Laura Wilson


(DENVER, COLORADO)– The Salvation Army is teaming up with a pillow startup company to bring the gift of sleep to those in need throughout the United States. Parallel Inc. – based in Denver – designs and distributes a high-end, sustainable pillow, called Parallel Pillow.  For every Parallel Pillow sold, Parallel Inc. (@Parallel_Sleep) will donate one to The Salvation Army.

Sleep deprivation is one of the main challenges facing the roughly 600,000 unhoused people in the United States. The Salvation Army provides safe shelter to nearly 30,000 people every night, and homeless shelters are consistently in need of pillows to provide as much comfort as possible for these displaced individuals.

The partnership was originally intended to be temporary during the busy 2023 holiday season. But after observing the amount of work The Salvation Army is doing with people experiencing homelessness in the Denver Metro area, Parallel Pillow offered to make the partnership permanent.

“We’re thrilled to partner with Parallel in bringing such high-quality pillows to people in need,” said Major Nesan Kistan, Divisional Commander of The Salvation Army’s Intermountain Division. “Pillows are so important to humans, and they provide the most basic yet essential comfort to someone who has been displaced and is suffering. This partnership will provide the reach necessary to make pillow donations super impactful.”

The pillows are being distributed to homeless shelters within the Intermountain Division – Colorado, Wyoming, Utah, and eastern Montana – but the company hopes to eventually ship them to Salvation Army Corps and warehouses worldwide.

“This 1:1 donation model is an initiative at the heart of Parallel Inc.’s mission to share revitalizing and restorative sleep with as many individuals as possible,” said Erin Gaynier, product lead for Parallel Inc. “This will make a significant impact on the lives of those facing various challenges, including individuals in shelters, people displaced by disasters and severe weather events, and those experiencing homelessness. Partnering with The Salvation Army makes it all possible.”

About The Salvation Army

The Salvation Army (TSA) annually helps nearly 24 million Americans overcome poverty, addiction, and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol addiction, and clothing and shelter for people in need, The Salvation Army is doing the most good at nearly 7,000 centers of operation around the country. For more information, visit TSA Intermountain Division or

About Parallel Inc.

Parallel Inc. is a sleep startup dedicated to creating an earth-friendly pillow that outperforms all others, in every meaningful way — and making it ridiculously easy to own one. Their flagship product, the Parallel Pillow, combines cutting-edge design with a commitment to social responsibility, offering customers a restful night's sleep while donating a pillow to someone in need for every pillow sold. For more information about Parallel Inc. and the Parallel Pillow, please visit

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