Territorial Advisory Board

Adam Nathan

Adam Nathan is cofounder and CEO of Almanac, a collaborative knowledge platform for technology companies that helps professionals document, distribute, and improve how they work. Adam leads Almanac’s business and product functions towards the company’s vision of democratizing access to digital business knowledge.

Before Almanac, Adam was the Director of Product Management at Varo, a $179M Series C startup. While there, he defined, designed, and launched Varo’s core product value proposition, including innovative tools to help customers manage monthly spending, predict cash flow, and automatically save towards long-term goals. He was responsible for a team of 20 product managers, engineers, designers, and researchers.

He also cowrote Varo’s initial application for a National Bank Charter. Before Varo, Adam managed pricing and passenger strategy at Lyft across 190 markets, where he drove a cross-functional marketing and product roadmap to optimize retention and conversion through in-app features. He led the successful testing and scaling of first-in-industry subscription products, ride passes, stored credit, and rewards offers.

Adam also cofounded and was a partner at CROSBY, a business strategy and creative design agency based out of New York, where he led CROSBY’s industry-leading fundraising strategy and presentation development work, helping companies raise over $300B in capital. Adam has also served in management roles on Apple’s Worldwide iOS Product Marketing team, Hawaiian Airlines’ Network Strategy team, at The Bridgespan Group, and in the Obama White House.

Adam graduated Summa Cum Laude from Duke University with a BA/BS in a self-designed major—“Leadership and Systemic Change in the Developing World”—and holds a Masters in Business Administration from Harvard Business School, where he was a Baker Scholar.

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