May 2, 2020 | by Lessa Peter

With a Gift on Giving Tuesday Now, Help the Country’s Largest Direct Service Charity Provide Critical Hope to Those in Need

Anchorage, AK – On Tuesday, May 5, The Salvation Army and Candace Cameron Bure are asking people to join the Fight for Good by providing hope and help to those impacted by the coronavirus. For millions of Americans experiencing urgent need, The Salvation Army is their first stop for help. In response to this pandemic, The Salvation Army Alaska Division has been providing food (70,436 meals and snacks and 4,162 food boxes), safe shelter (8,148 nights of lodging), and emotional and spiritual support (3,014 Alaskans helped emotionally/spiritually); as well as financial assistance and hygiene kits across Alaska. With increased demand for aid expected to continue over the coming weeks, months, and potentially years, ongoing public support will be needed to ensure basic necessities are fulfilled with compassion and dignity.

Although this is an unprecedented time in our history, facing stark realities is not new for The Salvation Army. Throughout its 153-year ministry, it has delivered programming rooted in hope, which is a critical component to overcoming adversity. Serving more than 55,000 people across Alaska each year, the organization helps families living in poverty battle everyday enemies – today, these enemies are exponentially magnified.

“The Salvation Army’s mission is to help those who are the most vulnerable in the most need in His name,” said Major John Brackenbury, The Salvation Army Alaska Divisional Commander. “Salvation Army supporters continue to give hope to those across Alaska who feel hopeless. Whether it is by donating towards response efforts, volunteering or just sharing messages of encouragement on social media, we all can help spread hope in Alaska.”

The Greatest Need, Now

“The greatest need of The Salvation Army in Anchorage and across Alaska has been the need for shelf stable food,” said Captain Denice Delgado, The Salvation Army Associate Anchorage Social Services Director. “Over the past eight weeks, The Salvation Army has seen a drastic increase in food insecurity amongst Alaskans. While there continues to be a need, we will continue to do our best to meet those needs.”

A $25 gift of hope will ensure Americans in need have access to 10 meals, immediately. A $25 monthly gift will help provide meals during months when food insecurity is already great. To donate, visit

The Greatest Hope, Now

If you’re unable to make a monetary donation or would like to do more on Giving Tuesday Now, The Salvation Army Alaska Division encourages us to share hope, together. The goal is to bring our nation together in sending comforting thoughts to those who are struggling, praying for those serving on the front lines, and directing messages of hope to those in need. There are three ways to get involved:

  1. From May 1- 5, visit The Salvation Army Alaska Division on Facebook @SalvationArmyAK or Instagram @SalvationArmyAK to post a comment, or simply share your message of hope and encouragement by tagging #10MinutesOfHope.
  2. On May 5, join the Fight for Good Ambassador – actress, executive producer and New York Times best-selling author Candace Cameron Bure – as she calls for messages of hope on her social media channels.
  3. On May 5 at 4:30 p.m. AKDT, take 10 minutes out of your day for hope:
    • Read positive stories with your family
    • Share thoughts or prayers for those in need
    • Watch The Salvation Army’s Facebook Live video @SalvationArmyUSA for spiritual guidance

If you or someone you know needs hope, call the Hope Hotline at 1-844-458-HOPE (4673), open from 5 AM to 9 PM AKDT or visit to find your local Salvation Army.

About The Salvation Army

The Salvation Army annually helps nearly 23 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operation around the country. The Salvation Army has been caring for mind, body, spirit and soul of individuals, children and families in Alaska since 1898. In 2019, The Salvation Army served 150,823 meals, provided 40,159 volunteer hours, 23,939 toys and gifts and more than 16,066 clothing items helping more than 55,000 Alaskans. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, please visit Follow us on Facebook and Instagram: @SalvationArmyAK and #DoingTheMostGood


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